myAlert: The Ghanaian Startup Building an Artificial Intelligence Product Suite

Benjamin Etrue started myAlert as a highly efficient software organization. The engineering team prioritizes rapid development, building functional artificial intelligence applications in Ghana and releasing them to international buyers.

The company currently focuses on its main application, QueristAI. This software runs on both Apple and Android devices, using machine learning to generate customized quizzes based on actual text documents.

The team also created Passso, an automated assistant for event attendees. Another application, Koppywrite AI, lets people ask direct questions about their uploaded PDF files to get fast summaries. The engineering department is also building Agricon, a software tool designed to help farmers manage their crops better.

Etrue explained to Disrupt Africa that his organization follows a strict development pattern. The engineers find ignored problems and weave artificial intelligence directly into the base code, proving that West African developers can ship top-tier software internationally.

Connecting Trivia with Professional Education

When building QueristAI, the leadership team noticed a massive gap between casual trivia games and serious professional certification programs. Older learning games often treat automated question generation as a minor update. They rarely customize the learning experience for the user and completely ignore professional adults studying for certifications.

Etrue pointed out that corporate training software is usually boring, highly expensive, and designed only to meet legal requirements. He noted that QueristAI connects these two separate worlds perfectly.

The application is available everywhere. User data shows the highest download numbers coming from Ghana and Cameroon, with steady growth appearing across the United Arab Emirates.

The immediate goal involves capturing more users across English-speaking West African nations. Etrue stated that older technology brands completely ignored this demographic, even though local professionals rely heavily on mobile phones for their continuing education.

Expansion and Integration Goals

The founders paid for all business expenses themselves without taking outside venture capital. They plan to expand their operations by entering new countries and targeting specific industries. You can track how other regional startups approach their growth plans in our coverage detailing how PalmPay targets massive funding to expand digital banking.

The business wants to release its software across Europe and the United States. Etrue hopes to connect the software directly to professional boards like ISACA. Integrating official certification credits would attract thousands of global professionals who need to maintain their licenses. We see similar tech expansions across the continent as well, which you can read about in our report on how NuRAN Wireless brings edge computing to rural Africa.

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